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河南省洛陽市連霍高速洛陽站出口南500米路東(孟津 朝陽 劉寨)
電話:0379-67872288
郵箱:[email protected]

工程機械企業怎樣應對高鐵政策變化的不利影響

        工程機械行業怎樣有效降低高鐵政策變化帶來的不利影響,需要工程機械行業及時做出對應。      
         一、必須避免惡性競爭透支長期發展
在競爭越來越激烈的情況下,為搶占更多份額,很多企業都把注意力集中在攻市場上,在營銷、尤其是促銷上大做文章。特別是在以起重機、挖掘機等為代表的細分領域,2011年以來,價格競爭愈發激烈,零首付、變相降價等手段被頻繁使用。短期內,這可以帶動銷量,但是長遠看來,這種惡性競爭會損害和透支企業的長期發展,給企業帶來極大風險,這是整個行業不愿看到的,也是必須避免的。
         二、去除浮躁加速創新
         中國基礎設施擴大和國家經濟快速發展使工程機械市場經歷了一個非常火爆、忙于生產和交貨的時代。在這個時代當中,企業有產品就行,存在低水平的產能過剩,對管理創新、技術創新、市場創新、人才培養等卻有所忽略。
同樣,在這個市場回歸理性發展的時候,作為制造企業,應該去除浮躁的心態,抓住時機很好地研究客戶的需求、市場的需求,加速技術創新和國際化步伐,使市場有一個良性的競爭環境,保證整個行業的安全和可持續發展。
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